Greenlit is a new UK-based platform, dealing only with film. When it comes to crowdfunding, one size does not fit all types of project, and we respect creative people. You're not a commodity to us, unlike the larger platforms. We recognise that crowdfunding is about more than raising money - it's about building and engaging your audience and your community. We're here to help, and you'll get a level of training and support throughout your campaign and beyond that you won't find anywhere else.
So how are we different? First of all, we understand filmmaking. Been there, done it, got the crew t-shirt. Greenlit is optimised to help you through the filmmaking process. We have partnerships with providers of kit and services across the board to give you discounts and a sympathetic ear. We can advise on, and make introductions to, other sources of funding. Our regular events will help Greenlit-funded projects get in front of industry, press and audiences to build a buzz. We aim to build a great community, of fellow filmmakers and enthusiasts, where you can receive and offer advice, as well as seek contributions in-kind, such as props or locations. Our platform is set up to offer campaigns for any stage of production - development, production, post and even for distribution and festival submission.
Secondly, we aim to make crowdfunding easy. Well, as easy as possible - because it's going to be a lot of work if done properly. Our strategy is to give producers all you need in terms of training and tools to maximise impact, from the planning stage, through to launch and throughout the campaign. We will help with budgeting, social media and advertising strategy, press and PR management, and with the planning and promotion of rewards. We can also offer turnkey services for many of the most common rewards, such as T-shirts, posters or DVDs; we can facilitate discounts through our partners, and even do your fulfilment and mailing for you. We're gradually bringing these services online throughout launch, so please get in touch to find out what we've got to offer.
We run campaigns for any genre and length of film project. We also deal with projects at any stage, from development through production, post, delivery and distribution.
However, please note that we are also selective as a platform and can't necessarily help every project that applies to Greenlit. We'll only take on a project if we know we can help; reciprocally, we need to be confident that the film and rewards will be delivered in a timely fashion. Crowdfunding is also a lot of work, and while we offer substantial support throughout the process, you will need to be committed to the process.
We are strong advocates of free speech and non-discrimination. That said, we will not work with projects that involve pornographic content or hate speech, anything that may be illegal, or is contrary to the aims of our community. You must also have clear chain of title and underlying rights to any material you intend to use either in the finished film, or in your campaign. In all these cases, our decision will be final.
We offer two types of campaign, All or Nothing, or Flexible. We prefer campaigns to try and raise money on an all-or-nothing basis - this makes everyone more motivated and shows to backers that you are serious about delivering your film as described.
However, we also recognise that this can sometimes be challenging, and can offer a Flexible option. This means that at the end of the campaign, even if you don't hit the target, you will be allowed to keep funds pledged. We understand that filmmakers are an innovative bunch, and there are ways to get around budgetary restrictions - but please make this clear to your backers, and keep them informed about how you're working with the new budget.
Campaigns are a default 30 days long, as we believe this is the optimum period for crowdfunding. There is no theoretical limit to the amount you can raise, but it must be realistic given the quality and likely audience of your film. We are however happy to discuss either of these requirements in order to make the campaign work properly for your film.
We charge a standard 5% platform fee for funds successfully raised, in line with other platforms. Our payment processors Stripe also currently charge 1.4% + 20p / transaction when your supporters use European credit or debit cards, and 2.9% + 20p / transaction for cards from outside the EU. This will also be deducted from the gross amount of money pledged. These are out of our control and may vary, so please check.
You will need a UK bank account in order to receive funds from Greenlit. Film productions can take place anywhere - we have worked with projects filming across Europe, the United States and Canada.
Neither Greenlit nor your supporters will have any claim to the rights or ownership of your project. As suggested above, we will expect you to have clear title to any underlying subject, story, characters or material in your film. So if it's based on a book you've yet to option, a documentary over-reliant on "fair use" of source material or FanFic, we won't be able to help. You should also have all rights to any material you use in your campaign, including music and footage in your pitch video.
The potential for rewards is huge, and we will work with you on the design and range of your rewards offerings. They can range from simple downloads, DVDs and T-shirts through to experiences such as Executive Producer credits and set visits. The key is to have a good selection at various price points, and items that are appropriate to your film and audience.
There are certain things that you will not be able to offer; alcohol, lottery-like offerings, shares, loans or equity in the project (although we're working on that), or anything else illegal.
While the campaign is open, supporters make "pledges" - in other words they enter their card details on the agreement that if a campaign has passed its target at the specified close date, then they will be charged for the full amount of their pledge. This money will be held in an escrow account, and then we will transfer funds to your nominated UK bank account within 7-14 days of the campaign closing.
We cannot guarantee that the full amount pledged will be collected. Credit card transactions may be rejected, or card numbers may have changed in the period between the pledge being made and collected. In this case, we will attempt to recharge the card several times, and we will also reach out to the supporter to try and resolve the situation. It is also the case that supporters may, in the future, request a "chargeback" whereby they dispute charges with their credit card company, who will then deduct the sum from our account. In this case, we reserve the right to require repayment of funds from you. On registering you will be required to enter a valid credit card number which we may charge in this (unusual) set of circumstances.
The first step is to register on Greenlit, and confirm your email address by clicking the link on the welcome email we'll send you. Once you've done this, you'll see a link appear in the Filmmakers menu at the far bottom right of the page, "Submit a Project". Click this to create a new project submission.
At this stage we ask for a few basic details about your project, and anything supporting your application. There are some more notes on submission here. We are a selective platform and can only support a relatively small proportion of the films that are submitted.
If we can help, we'll be in touch to discuss further. We'll talk about how to optimise your campaign and materials, and clarify any details going forward. You'll also be required to complete more personal and project details. Once everything is in order, we will agree a launch date and start getting ready for takeoff!
Once you have at least one project on Greenlit, you'll see a link on the User menu (that's the one that pops up when you hover over your avatar on the top right of the screen) for My Projects. This will give you an overview of all the projects you have registered with Greenlit, both currently and in the past. If you click through to one of your own projects, you'll see a new menu item ("Project") appear next to your user picture.
The Project menu contains all the links you'll need to manage your project. From here you can edit the project page, add updates and Reward items. You can also access the Project Dashboard which contains details of all your supporters, your rewards and stock levels, and all the pledges made to date. You will also be able to access shipping information for all physical rewards that you will need to send out.
The best way to keep in touch with your supporters is via posting updates. This is accessed from the Project menu, and all your supporters will be notified when you do post a new update. You have the option to make updates public (where anyone visiting your project page can view) or private (visible only by those who have made pledges).
Please get in touch with us so we can arrange this. If you have already received pledged funds, you are legally bound to make good faith efforts to return pledges to supporters, and we will facilitate this.
You are obliged to act in good faith to deliver both the film project itself and any promised rewards in a timely fashion. We are all filmmakers and understand that there are many pitfalls in the creative process that can lead to delays or changed plans. However, the golden rule is that you keep in touch with your supporters and make sure they are regularly updated. Remember, these are your biggest supporters, and you should make every effort to be responsive to their questions and comments.
Then please contact us! We'll do our best to help, and if it's something that might be useful to other filmmakers, we'll see if it can be posted here. Personal details removed of course.